Your editorial plan for the whole year

With an editorial plan, you ensure ongoing contact with your guest for an entire year. At the WS Days 2022 in Arosa, we created a marketing plan for ski schools together with the WS community at the workshop "Your editorial plan".

As a result, you now have an annual plan for social media and newsletter content. An editorial plan helps you not to lose the overview in stressful times. It also gives you a precise roadmap for the whole year, so you can prepare content, posts and newsletters in quieter times.

We are determined to support you more intensively in online marketing in the future. The annual plan we worked out together is a first step in this direction.

Do you need support with newsletter distribution? Contact us. We'll be happy to help you with the layout, formulation and distribution of your newsletters.

The editorial plan with the collected ideas is available for download as a PDF file.

We are looking forward to helping you with the marketing of your ski school!


About the author

Desiree Korath
Desiree Korath
Content manager Desiree has been enriching the WS team with her motivation, structured approach to work, and thirst for knowledge for over 6 years. Her expertise in web design and SEO serves her well in the daily tasks of designing and optimizing websites. She particularly enjoys brainstorming sessions over a cup of coffee with her teammates. As an avid reader, she dives into the world of content marketing and discusses new insights within the team. With dedication, she crafts blog posts, designs newsletters, and adds that individual touch to website content.