New design, new architecture and page structure, new texts, new style: since the beginning of February, the Salober-Schröcken Ski School website has had a completely new look and feel and fresh content. So is this web project a relaunch, a redesign or perhaps even just a "facelift"? Or do all these terms mean the same thing anyway?
Website facelift, redesign or relaunch - what's the difference?
There are many different terms for launching a new website, but they do not mean one and the same thing. On the contrary: they stand for different types of website projects that differ from one another in terms of scope and complexity.
Website facelift
When the term website facelift is used in web development, it only refers to small changes to the existing design with the aim of improving the look of the website and possibly also optimising usability for users. This project is the least time and resource intensive. However, the effects of a slightly changed, improved look can be clearly noticeable - for example, the willingness to buy and the length of time users spend on the site can be improved by an optimised look.
Website redesign
A redesign gives the website a new look and feel. As the name suggests, the design is completely revised or redeveloped. However, the content of the site usually remains largely unchanged. The scope of the website and the page architecture do not usually change during a redesign either. In short: the front end looks completely different after a redesign, but the "inner values" of the website do not change.
Website relaunch
By far the most extensive redesign of a website is known as a website relaunch. It is a new beginning that goes far beyond a redesign. In addition to a change in design, the structure and content of the site are also tackled. Starting with the technology, e.g. by switching to a new CMS, through the architecture of the website, the menu navigation to the content and texts, a relaunch can therefore cover a wide variety of areas.
A completely new design was developed for the new Salober-Schröcken ski school website, which is a real eye-catcher with its artistic shapes and soft, sometimes pastel colours.
The structure has also been revised, old content has been tidied up and space has been made for new elements. The content and style of the texts have also been reworked and new images have been added to put everyone in a good mood - from snowy individual team photos for the inviting team page to cheerful shots of Salober Kinderland to show the Salober Kids Club from its sunniest side.
Of course, this is - you've probably already guessed it - a website relaunch! This relaunch was actually a bit of a first for us, as the concept, design and texts for the new website were developed by external partners.
Take a look at the website yourself and see the result of this successful collaboration for yourself! A personal highlight is the very personalised team page, but the newly designed news blog also impresses with more design options and interesting first entries.
Many thanks to ski school manager Daniel and Marie from the Salober-Schröcken ski school and to the entire project team for the excellent collaboration. We wish you lots of fun and a successful end to the season with the new website.
