Booking ski courses online - trend continues upwards

Our online stores increased their sales by 29% compared with the previous year.

The trend for guests to book their courses online is unbroken. The limitation is the ski schools themselves, because in the high season most of them cannot provide enough ski instructors to completely cover the demand. Of course, the ski schools also want to have a few ski instructors in reserve on site to serve their guests.

Our graphs show the relationship of our regions to each other and the increases they have been able to achieve online (click to enlarge).

It is worth mentioning that Switzerland is catching up particularly strongly this year and that our ski school with the highest turnover now no longer comes from Scandinavia, but from the Czech Republic. We are also pleased that a ski school from Vorarlberg was able to triple its online sales thanks to its new website with integrated store.

We congratulate our customers on their success and look forward to seeing it continue!

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