Do you want to build long-term loyalty with your guests and keep them informed about important updates regarding your ski school? Newsletters are a great way to establish a valuable customer relationship and keep your guests excited about your diverse offerings season after season. Your ski instructors will also appreciate it when you occasionally think of them and maintain contact.
Anyone who has ever written a newsletter or brainstormed exciting ideas for the next email campaign probably knows that a truly great newsletter doesn't write itself. It takes time, creativity, and planning to consistently capture your customers' inboxes with compelling newsletters.
Newsletter idea pool
We've brainstormed how we can best support you in newsletter marketing and have developed a comprehensive editorial calendar for the entire year – complete with well-crafted content on various topics and occasions!
Are you implementing Dynamic Pricing in your ski school? Perfect, we'll tailor the selected newsletters to match your new pricing strategy and actively communicate it. Your guests will be optimally informed about the new pricing model and encouraged to book early.
My Ski School Busy Book: Look - marvel - discover the ski school
- Introducing the Ski School Hidden Object Book: The new favourite book for little skiers
- Link to the article in the online shop (as a gift idea)
- Prize draw: We are giving away three busy books among all online bookings for the winter season (optional)
- Top offers for little ski beginners
From what age can children learn to ski?
- There is no set minimum age for children to start skiing.
- Recommendation: from about 3 to 4 years.
- Private lessons are also possible earlier.
- (Reference to taster course).
- Link to top offers for children beginners.
- Why a ski course at the ski school is worthwhile.
Skating vs. classic: Which cross-country skiing style suits me?
Answers to frequently asked questions from guests about cross-country skiing:
- What is the difference between classic and skating cross-country skiing techniques?
- How does the trail differ between the two styles?
- Can I also skate with classic cross-country skis and vice versa?
- Which technique is best to start with?
- Link to cross-country skiing private course / group course
- (reference to hire)
Flexibility and quality: our strengths in the high season
During peak season, we offer not only a vibrant atmosphere but also the highest flexibility and quality - from individually tailored courses to first-class ski instructors and a diverse supporting program.
- Precise group allocation based on skill level
- Lively atmosphere due to many guests
- Homogeneous groups with similar skill levels
- Diverse supporting program and après-ski offerings
Special features Winter Season 2025:
- Extended carnival period
- Balanced visitor numbers without extreme peaks
Santa Claus has fulfilled our wishes
The ski school team's wishes to Santa Claus have come true:
- Best conditions for skiing (Link to webcams)
- The entire ski instructor family is reunited, everyone is highly motivated and looking forward to it
- (If there is a rental/shop): Santa Claus has placed some great skis under the tree, ready for you to test them out
Anti-stress tip: Sport and nature as the ideal way to cope with stress
The benefits of sport for stress management:
- Release of endorphins and improvement of mood
- Reducing feelings of anxiety and improving sleep
- Combination of sport and nature: suggestions for outdoor activities such as skiing, hiking, cycling (depending on what the ski school offers).
- Community and group sports: benefits of social interaction during sports and in nature
Exercise for children: the foundation for healthy development
Skiing offers children a unique opportunity to promote their physical and mental development while having fun and learning important life skills.
Advantages of a children's ski course:
- Holistic development of motor skills, cognition and social skills
- Optimum development through early introduction to skiing
- Strengthening self-confidence and overcoming challenges
- Experience of nature and family cohesion through joint activities
- Foundation for lifelong sporting activity and health
Fit on the piste: How to ski longer and avoid injuries
Tips on physical preparation for the ski season to ensure longer skiing and injury prevention.
- Strength training and fitness
- Flexibility and stretching
- Balance and coordination
- Ski-specific exercises
- Reference to professional offers from the ski school
Year-round anticipation: ski school vouchers as a timeless gift
Benefits of Ski School Gift Vouchers
- Timeless joy regardless of the season.
- Suitable for various occasions (birthdays, holidays, spontaneous surprises).
- Flexibility in redemption.
- Digital instant solution for last-minute gifts.
Reference to the online shop for various gift voucher options
Would you like to join us and create your editorial plan for the whole year? Then get in touch with us!
Please fill out the registration form carefully and completely. Work on the editorial plan will only begin once we have received all the data.
Please feel free to contact us if you have any questions or uncertainties.