WS Editorial Plan

Newsletter marketing for your ski school.

Do you want to build long-term loyalty with your guests and keep them informed about important updates regarding your ski school? Newsletters are a great way to establish a valuable customer relationship and keep your guests excited about your diverse offerings season after season. Your ski instructors will also appreciate it when you occasionally think of them and maintain contact.

Anyone who has ever written a newsletter or brainstormed exciting ideas for the next email campaign probably knows that a truly great newsletter doesn't write itself. It takes time, creativity, and planning to consistently capture your customers' inboxes with compelling newsletters.

Newsletter idea pool

We've brainstormed how we can best support you in newsletter marketing and have developed a comprehensive editorial calendar for the entire year – complete with well-crafted content on various topics and occasions!

Autumn (September • October • November)

4 reasons why your child should learn to ski

  • Children pick up skiing quickly and effortlessly.
  • Learning the right technique from the start.
  • The best foundation for other sports.
  • Fun, excitement, and new friendships.
  • (Introduction to instructional videos)

From what age can children learn to ski?

  • There is no set minimum age for children to start skiing. 
  • Recommendation: from about 3 to 4 years.
  • Private lessons are also possible earlier. 
  • (Reference to taster course).
  • Link to top offers for children beginners. 
  • Why a ski course at the ski school is worthwhile. 

3 good reasons for a private skiing lesson

  • Quick & time-flexible
  • Tailored to your skills / your needs
  • The personal touch

Anticipation for the new season

  • Online shop open
  • Advantages of online booking
  • Top offers
  • Early bird discount

Why snowboarding is cooler than skiing

  • Why is a snowboard course worthwhile? 
  • Advantages of snowboarding
  • Link to snowboarding offers from the ski school
  • Fun fact about snowboarding

Equipment tips for the perfect descent

  • Skiing packing list
  • Equipment tips
  • Rental introduction

Skating vs. classic: Which cross-country skiing style suits me?

Answers to frequently asked questions from guests about cross-country skiing:

  • What is the difference between classic and skating cross-country skiing techniques?
  • How does the trail differ between the two styles?
  • Can I also skate with classic cross-country skis and vice versa?
  • Which technique is best to start with? 
  • Link to cross-country skiing private course / group course
  • (reference to hire)

Why taking a ski course is worthwhile for advanced skiers

  • Technique training
  • Fun in a group
  • Individualized training in private lessons
  • Carving training

Cross-country skiing made easy: tips for beginners

  • Basic tips for cross-country skiing beginners to make it easier to get started.
  • Information on technique, clothing and trails. 
  • Link to cross-country skiing offers in the online shop. 

Newsletter for ski instructors: Before the season

  • Ski instructors wanted! Join (or rejoin) our team today
  • Call to get in touch

Mein Skischul-Wimmelbuch: Schauen – staunen – Skischule entdecken

  • Vorstellung des Skischul-Wimmelbuchs: Das neue Lieblingsbuch für kleine Skifahrer:innen 
  • Verlinkung zum Artikel im Onlineshop (als Geschenkidee)
  • Gewinnspiel: Unter allen Onlinebuchungen für die Wintersaison verlosen wir drei Wimmelbücher (optional)
  • Top Angebote für kleine Skianfänger:innen

 Winter (December • January • February)

Vouchers as the perfect Christmas gift for winter sports fans

  • Value and/or product voucher
  • Print@Home vouchers with personal dedication

4 New Year's resolutions for 2024

  • Test the latest ski
  • Book a private course
  • Try a new winter sport
  • Find happiness on just one board

Insider tip "January blues"

  • Our tip for all those seeking peace and quiet
  • Plenty of space on the slopes, short waiting times and top conditions.
  • How about a grandparents-grandchildren ski day?

Alternatives to skiing on winter holidays

  • Cross-country skiing
  • Telemark
  • Snowshoeing
  • Ski touring

How to stay safe in deep snow

  • Good preparation & respect for area closures
  • Check the avalanche report
  • Avalanche emergency equipment for off-piste riders 
  • Book a guide / mountain guide

Which winter sports type are you?

Funny quiz related to skiing

  • Sun worshipper
  • Nerd
  • Prosecco Queen / King
  • The Social
  • Influencer

All snowboard beginners make these 3 mistakes

  • Almost all snowboard beginners struggle with these problems: developing a feel for balance, riding a drag lift, securing your snowboard properly during breaks
  • Helpful tips for your next snowboard adventure
  • Links to snowboarding offers from the ski school

Ski equipment rental: 5 good reasons

  • Current equipment
  • Adaptation to ability
  • Cost savings
  • Convenient arrival
  • Test before you buy

Link to rental & top offers

Love cross-country skiing & stay healthy

Emphasizing the health aspects of cross-country skiing:

  • natural full-body workout
  • Reduce stress & strengthen the immune system
  • Fill up on vitamin D outdoors
  • Link to cross-country skiing private course / group course
  • (reference to rental)

 Spring (March • April • May)

That's why skiing is best in spring!

  • Fantastic piste conditions & more space
  • Longer ski days promise more skiing fun
  • Sunshine & warmer temperatures

3 tips for a sustainable ski day

  • Buy used ski equipment (online, ski exchange)
  • Travel to the ski area by public transport
  • Homemade and sustainably packed snack (with recipe tip)

Powder adventures: ski tours for beginners

  • Selection of suitable beginner tours from the region. 
  • The basics of ski touring for beginners.
  • Experience report from a ski touring beginner and tips for a successful start.
  • Links to ski touring and ski guiding offers. 

With us, Frau Holle is working overtime

  • Easter skiing
  • Webcams
  • Special offers

Thank you for the season

  • Thank you for visiting the ski school
  • Link to Google review
  • Follow us on Instagram and Facebook
  • Summer programme hint

Newsletter for ski instructors: After the season

  • Thank you for your efforts
  • Review of the season

Summer (June • July • August)

After the season is before the season!

  • Presentation of the summer programme

Well equipped for the bike season

  • Packing list and equipment tips for your mountain adventure
  • Well packed is half hiked: What should be in your rucksack?

Well equipped for the hiking season

  • Packing list and equipment tips for your day tour
  • What should be in your backpack?

Registration form

Desiree Korath and Johanna Bernhart work together at Waldhart Software

Would you like to join us and create your editorial plan for the whole year? Then get in touch with us!

Please fill out the registration form carefully and completely. Work on the editorial plan will only begin once we have received all the data.

Please feel free to contact us if you have any questions or uncertainties.

Administrative information
General information

Please select only languages for which there is a translation on your website / online store.

Selection of newsletters

The editorial plan contains 6 ready-formulated newsletters. In the overview above, the newsletter topics are grouped by month.

Put a cross in the desired newsletters by clicking on the box.

The frequency of the newsletters can be set individually. For example, 2 newsletters can be sent out per month. Set your priorities, adapted to your offer. You can also tick more than 6 newsletters. In this case, we will charge you for the additional work involved (hourly rate: 110 EUR net).