Online stores bring liquidity to ski schools

Let's first take a look at the absolute figures from October 2019:

Our online shops generated a combined EUR 2,223,775 in October 2019. That's a lot of money and gives ski schools extra liquidity in the fall to pay bills that come up (ours, for example). Some marketplaces don't manage that in the whole year.

All in all, there is an increase of 27 percent compared to the previous year. So much for the average value. Now we leave out the new stores and those that have not yet managed to put their prices online, because they distort this value. That leaves 177 stores. Of these, 54 performed worse than in the previous year. On average, they lost 37.17% of their turnover. 123 ski schools achieved a plus with their booking system. On average by 129.51%. Not bad, is it?

We also always make a comparison between our regions, which are very arbitrary, but set appropriately for us. As a Tyrolean, I am pleased that Tyrol won the race against Salzburg this time and is leading. I think it will stay that way for the whole season. At second glance, of course, you can see that the sales per store are significantly better in other regions. Our international customers achieved an average of 20,395 EUR with their store, the Tyroleans only 6,335 EUR. Here, the ski schools from Switzerland, Salzburg and Germany perform significantly better with over 9,500 EUR.

In absolute terms, Switzerland has been catching up strongly in the online sector in recent times. However, when it comes to individual growth, I am a bit worried. I hope that the 10% increase is only an initial weakness and not a forecast for the season.

We also need to do a bit of advertising on our own behalf:
The new online stores perform much better than the older ones. The investment in newer technology is paying off quite quickly. The brand-new booking system has only been in use for too short a time and in too few stores for me to be able to say much about it. But the hope is definitely there that better usability will also result in more sales.

I hope that online bookings will continue to develop so well and that the online stores will take a lot of work off the ski schools so that, in accordance with our vision, there will be more time for skiing!