E-commerce in winter sports: statistics March 2015

The growth of online bookings continues unabated.

The statistics of March 2015 of all stores of our ski school customers show that there has been a doubling of sales in March. Salzburg is still just ahead in terms of regions, but the longer season in Tyrol is already showing its effects in March.

When grouping the stores, the most striking thing is that a quarter are already no longer generating any sales at all. It should be noted, however, that many ski schools restrict their quotas in March in order to avoid being overbooked.

However, 5.9% still generate more than EUR 50 thousand in sales. We congratulate these customers. They are doing a lot right. But even in the lower category, a few smaller ski schools are competing very well with the larger ones.

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