Dynamic pricing for your ski school

Everything your guests need to know.

We support you in guest communication regarding dynamic pricing with useful templates and tips.

Dynamic pricing offers you the opportunity to sustainably increase the success of your ski school and optimally utilize your resources through better planning. The smart pricing system rewards guests who book their ski course early online with lower prices.

For the new pricing model to be successfully established in your ski school, it is important to actively, transparently, and clearly communicate the new pricing strategy to your guests. The goal is for your customers to feel well-informed and have the opportunity to benefit from the advantages.

We recommend informing your customers through multiple channels and conveying clear, understandable messages.

Brainstorming with whiteboard for dynamic pricing for ski schools

WEBSITE & ONLINESHOP

 Pop-up Windows

On the homepage and booking pages, you can use pop-ups to inform your guests about the new pricing model.

Text Template for Pop-up:

Book your ski course now and benefit from lower prices!


Book your ski course today and take advantage of our best prices thanks to dynamic pricing. The earlier you book, the more you save!


Book now [Link to online booking]

 Frequently Asked Questions (FAQ)

Include specific questions about dynamic pricing to inform your guests about the new pricing model and highlight the advantages of early booking.

What is dynamic pricing and what does it mean for my ski course booking?

Dynamic pricing is a flexible pricing model in which prices vary depending on demand and the time of booking. Early bookers receive the lowest prices. The earlier you book your ski course online, the more you save.

Why is the ski school introducing dynamic pricing?

Our aim is to give our guests an incentive to book early and thus benefit from the best prices. This also helps us to plan our resources better and optimize the quality of our courses. 

How can I benefit from the low prices?

Book your ski course online as early as possible. Our booking platform shows you the current prices so that you always know how much you are saving.

What happens if I book my course at short notice?

Short-term bookings are of course still possible, but your price advantage compared to early bookings is no longer as high. We therefore recommend that you plan early to secure the best price.

E-MAIL-MARKETING

 Newsletter

Send regular newsletters to highlight the advantages of early booking and inform guests about the new pricing strategy. In ourNewsletter Editorial Plan for Ski Schools, we have formulated specific newsletters on the topic of dynamic pricing. Use our free editorial plan now to keep your guests informed about all the latest news!

Find out more about the newsletter editorial plan for your ski school

Text Template for Direct Mailing Correspondence:

Subject: 


Dear Ski Friends,


Book your ski course early and save money! For the winter season 2024/25, we are introducing a new flexible pricing model and rewarding all ski enthusiasts who book their ski course online in advance. 


Similar to well-known models used by airlines or hotels, this allows us to offer attractive prices. The new pricing model depends on the purchase date and demand. The motto is therefore: "The earlier you book, the better!"


What does Dynamic Pricing mean for you?

  • Cheaper prices for early bookers: The earlier you book, the greater your advantage and maximum savings. 
  • Transparent prices: Our online shop always displays the current price so you know exactly how much you can save.
  • Optimal planning: Early bookings help us plan our courses better and provide you with an even better experience.

Don't hesitate and secure the best price for your ski course now. Click here to book: [Link to booking page]


If you have any questions, you can find more information on our FAQ page: [Link to FAQ page]


We look forward to welcoming you soon!


Best regards,

Your [Name of Ski School] Team

Growing Together

If you would like to activate Dynamic Pricing, please feel free to contact our customer support or directly reach out to your consultant. Together, we can configure Dynamic Pricing according to your preferences.

For more information on dynamic pricing strategy, you can also visit our new blog series "Growing Together".

Get inspired and grow with us!