WS Online Award: Winners, Highlights and Valuable Learnings

02/19/2025

Since 2019, we have been presenting the WS Online Award to support ski schools in enhancing their success through targeted marketing strategies. Each year, the award focuses on a different key topic. Let’s take a look back at the past winners and their outstanding achievements.

2019: Leader in Online Bookings

The first WS Online Award was given to the Skischule Lipno in 2019. This award recognized the ski school with the highest number of online bookings between May 2018 and April 2019. With over 11,000 online bookings, the ski school at the Moldau reservoir stood out. In today’s digital world, guests expect an easy and fast online booking option. An optimized online shop saves time and allows for more focused consultations with undecided guests on-site.

We are happy to support you in optimizing your guests' booking experience

2022: Successfully Collecting and Utilizing Guest Feedback

In 2022, the Skischule Alpen Sports in Neukirchen was awarded for receiving the highest number of Google reviews that season. Positive online reviews are a crucial factor for potential guests and help build trust in your ski school. Want to get more reviews?

Here you will find tips & tricks to successfully collect guest feedback.

2023: Employee Retention as a Key Success Factor

The WS Online Award 2023 was given to Skischule Vals-Jochtal, which had the highest number of returning ski instructors over the past five years. Strong employee retention is essential for a ski school's success. Satisfied instructors stay longer, ensure a well-coordinated team, and enhance the quality of instruction.

2024: Enhancing Ski Instructor Branding with Creative Videos

In 2024, the WS community awarded the best ski instructor image video. The Skischule FOLLOW ME Kühtai impressed with creative execution and compelling storytelling. Visual content is a powerful tool for recruitment, customer retention, and brand strengthening. Want to showcase your ski school team on social media?

Check out our guide for great ideas for your next reel

Will You Win the WS Online Award 2025?

This year, we are presenting the WS Online Award 2025 to the ski school with the highest revenue growth through newsletter marketing. Newsletters help you build valuable customer relationships and excite your guests about your diverse offerings season after season.

We are eager to see which ski school will secure the WS Online Award 2025 and look forward to continuing to support your ski school's success with targeted marketing strategies in the future!

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About the author

Beate Schrattmaier

Beate supports the WS team as a content and marketing manager with her creative ideas. Whether it's social media, newsletter design, press work, or graphic design - the diverse world of marketing always brings different challenges. But that's exactly what she loves about her job – looking beyond the usual and crafting catchy concepts from the small details! She usually finds inspiration for it while listening to exciting podcasts, consequently ideas frequently flow during her morning commute to work.